Last Updated May 14, 2024 by coldoutreach.com
Cold Emails in Disguise How to Network Without Networking

Networking can feel like a daunting task.

The idea of approaching strangers, trying to make a good impression, and hoping they’ll remember you later can be nerve-wracking.

But what if I told you there's a way to network without feeling like you're networking?

Enter the art of non-desperate networking, a strategy that allows you to build meaningful connections through simple, genuine interactions.

Step 1: Target the Right People

Step 1 Find Your Target

The first step in non-desperate networking is identifying people you genuinely want to connect with.

This isn't just about making connections for the sake of it.

Focus on individuals who inspire you, who you want to work with, or who could offer mutual benefits.

Start by looking at the follower lists of accounts you admire or check out the reply sections of posts from your mentors.

Engage with people who are actively trying to grow and network.

Step 2: Craft a Genuine Compliment

Once you’ve found someone, send them a sincere compliment.

Don't ask for anything.

You are building goodwill via the law of reciprocity.

This isn’t about flattery for the sake of it; you should genuinely appreciate their work.

For example, if you come across a tweet that resonates with you, let the person know.

A simple message like, “Hey {firstName}, your recent tweet really helped me through a tough day. Thanks for that!” can go a long way.

People love genuine praise, and this can open the door for further conversation.

Step 3: Dig Deeper

Step 3 Show Interest in Them

If they respond, show interest in what they’re doing.

Ask about their projects, goals, or work.

This not only helps you understand them better but also gives you opportunities to offer value.

If they thank you generically, dig a bit deeper.

Ask about their current projects or future plans.

Showing interest makes you interesting, and it’s a great way to build rapport.

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Step 4: Offer Value First

This step is crucial.

Don’t rush to ask for something; instead, think about how you can offer value. 

"Value" means anything that helps them accomplish their desires.

This could be in the form of actionable tips, helpful resources, or even connections within your network.

For instance, if they’re working on a new project, share relevant articles or videos that might help them.

Offering value without expecting anything in return sets in-motion a law of the universe - the law of compensation.

The more you do it, the more compound interest you'll build up. 

Step 5: Make It Personal

Step 5 Get on a Call

Though optional, getting on a call can significantly deepen your connection. Text messages can only convey so much.

This isn't a sales call.

A face-to-face interaction, even via Zoom, allows the other person to see your personality and enthusiasm.

If a call feels too forward, consider using voice messages on platforms like Telegram or WhatsApp.

This adds a personal touch that text alone can't convey.

Step 6: Stay Helpful

Keep the connection alive by continuing to offer value.

Remember their goals and look out for resources or contacts that could help them.

When you find something useful, send it their way with a message like, “I remember you mentioned working on X. I saw this article and thought it might help.” 

This shows that you’re attentive and genuinely interested in their success.

Step 7: Ask Thoughtfully

After building a solid connection, it’s time to make your ask.

This could be anything from inviting them to join a mastermind group to sharing one of your posts.

The key is to frame your ask in a way that highlights how it was inspired by your interactions.

For instance, “Hey, I just wrote this post based on our previous conversation. Thought you might enjoy it!” Avoid directly asking for a share or retweet; let them engage with your content naturally.

Consistency is Key

Consistency is Key

Reaching out to people should become a daily habit.

If you immerse yourself in your areas of interest, you’ll naturally find individuals you want to connect with.

To increase your chances of getting responses from larger accounts, engage with their content for a few days before reaching out.

This way, they become familiar with you, making them more likely to respond positively.

Final Thoughts

Non-desperate networking takes time and effort, but the rewards are worth it.

Think of it as an investment in your future.

Just like building a career or starting a business, building genuine connections requires consistency and dedication.

Don’t wait for the perfect moment; start today.

Write, engage, and reach out. The more you practice, the more natural it will become.

So, get your act together and start building those connections.

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About the author 

Nick Patrocky

Nick Patrocky is an online entrepreneur who's used cold outreach to help build multiple successful businesses. His agency has helped clients all around the world fill their sales calendars with qualified sales appointments. Nick’s main focus is using coldoutreach.com to help others build successful businesses leveraging cold outreach.