The 13 Best Cold Email Software of 2024: Pros, Cons, and Pricing

Last Updated on January 6, 2024 by Nick Patrocky

Are you ready to elevate your cold email game? Discover the power of the right cold email software, and learn how it can help you streamline your lead generation and sales process. In this comprehensive guide, we’ll explore the top 13 cold email software options of 2024, dive into their pros, cons, and pricing, and share tips on how to maximize the effectiveness of your campaigns. Let’s get started!

🥇 Best Overall

Smartlead

Smartlead is the most powerful cold email software we've found so far. Their API and automations are unmatched by others.

Best for Startups

Instantly

Instantly has a clean UI, good support, and recently launched their own lead finding feature directly within the software.

Best for Enterprise

Apollo

Apollo is best known as a B2B lead database but they've recently added some powerful cold email sending features. 

Key Takeaways

  • Cold email software is an essential tool for lead generation and sales, offering personalization, automation and increased response rates.
  • This article reviews the 13 best cold email software options of 2024 with features such as integration with Gmail/Outlook, automated personalization & analytics to maximize open rates.
  • To maximize effectiveness of cold emails adhere to legal regulations & ethical considerations while integrating it into other marketing tools for unified experience.

The Importance of Cold Email Software

The Importance of Cold Email Software

Cold email software is a game-changer when it comes to lead generation and sales. It acts as a cold email outreach tool, automating the process and making it more efficient and cost-effective for businesses. Some benefits of using cold email software include:

  • Sending thousands of personalized cold emails with just a few clicks
  • Automating follow-ups to increase response rates
  • Easily managing and tracking your campaigns

This is the power of a good cold emailing tool, which serves as efficient cold email software.

Joshua Leavitt, the founder of Omni Online Strategies, is a strong advocate for cold emailing software that adapts to the ever-changing landscape and offers innovative approaches and exceptional support. The right cold email software can save you time and money, enhance your outreach effectiveness, and boost your business sales.

Cold email software offers several benefits for your cold outreach process:

  • Streamlines your cold outreach process
  • Enables you to personalize and automate your emails
  • Ensures that your message stands out in the recipient’s inbox
  • Allows you to craft personalized cold email campaigns that resonate with your target audience
  • Converts more leads into customers

Top Features to Look for in Cold Email Software

Top Features to Look for in Cold Email Software

So, what should you look for when choosing the best cold email software for your business? Key features to consider include personalization, automation, deliverability, and integrations. Personalization features, such as using custom fields (snippets) to add a personal touch to your messages and configuring conditions based on prospect behavior, can significantly improve your outreach success.

Automation and scheduling features are also crucial. Look for software that allows you to create mailing lists, personalize mass emails, and automate the sending of cold emails and follow-ups or drip sequences. This will help reduce your workload and ensure that your messages reach your prospects at the right time.

When it comes to deliverability, consider an email service provider that supports multiple or limitless inboxes and charges based on the number of prospects rather than users/seats. Professional Microsoft or Google Workspace accounts are recommended for cold emails due to their excellent sender reputation, robust infrastructure, affordability, and low maintenance. Some cold email tools also offer the option to automate LinkedIn connection requests or inMails, as well as reach prospects via WhatsApp or text message.

Finally, ensure that your chosen cold email software integrates with other marketing tools and CRM platforms, such as Pipedrive, HubSpot, Salesforce, and more. This will help create a cohesive marketing strategy and provide a seamless experience for your sales team.

Comprehensive Reviews of the 13 Best Cold Email Software

Comprehensive Reviews of the 13 Best Cold Email Software

Are you prepared to explore the realm of cold email software? The subsequent sections will deliver comprehensive reviews of 2024’s top 13 cold email software options, covering their advantages, disadvantages, and pricing to assist you in making a knowledgeable decision about the best fit for your enterprise.

Smartlead.ai

Smartlead.ai

Smartlead.ai offers the following features for successful cold email campaigns:

  • Advanced personalization, automation, and analytics
  • Comprehensive suite of AI tools
  • Personalization options that are continually improving
  • Support for GSuite, Office365, Outlook, Mailgun, and SendGrid
  • Ability to personalize email content with variables and conditional variables
  • Hyper-personalization
  • Advanced scheduling
  • Omnichannel outreach
  • Reply sentiment analysis
  • Team-centric features

Individual Plans for Smartlead.ai are available at various price points. Prices range from $24 to $59 per month for a single user. The cost of a Business Plan depends on the number of users. Prices range from $99 to $199 per month for up to five users. Agency Plans are subject to custom pricing. Given its robust features and competitive pricing, Johannes Fessler highly recommends Smartlead.ai for those aiming to maximize their cold email initiatives.

Users of Smartlead.ai have praised the platform’s:

  • Growth and development
  • Impressive reporting features
  • In-depth understanding of team sequences
  • Benefits of multichannel sequences

Consider Smartlead.ai if you’re in the market for a sophisticated and powerful cold email platform.

Instantly.ai

Instantly.ai

Founded in 2021 by Raul Kaevand, Instantly.ai is a user-friendly cold email software with a focus on speed and efficiency. It offers the following features:

  • Advanced and intuitive analytics dashboard
  • Email validation and warmup
  • Automated personalization
  • Audience segmentation
  • Suite of analytics for monitoring campaign performance

Instantly.ai is available for $37/month.

What sets Instantly.ai apart from other cold email software is its comprehensive features, including:

  • Warming
  • Multiple senders
  • Unlimited email sending accounts
  • Unlimited warmup
  • Smart AI

Additionally, Instantly.ai offers advanced segmentation and AI predictions to maximize open rates.

Instantly.ai could be your perfect solution if you’re seeking cold email software that emphasizes speed, efficiency, and ease of use.

Apollo.io

Apollo.io

Apollo.io is a cold email outreach software that specializes in prospecting. It offers:

  • Custom tracking domains for secure click tracking, ensuring successful delivery
  • The ability to utilize custom fields for personalization
  • A/B testing of messages, allowing you to tailor your outreach for maximum impact

Combining prospecting and cold email outreach in a single platform, Apollo.io simplifies the process of generating and nurturing leads. By offering advanced personalization and automation features, you can create more engaging and relevant email campaigns, improving your chances of success.

Apollo.io, a platform that integrates prospecting and cold email outreach, is an excellent choice for businesses looking to simplify their lead generation and nurturing procedures.

GMass

GMass

GMass is a popular Gmail-based cold email tool that comes with a simple Chrome extension. It provides users with the capability to:

  • Track emails
  • Access analytics
  • Initiate mass email campaigns
  • Establish automated follow-ups
  • And more, all accessible from within Gmail.

GMass has been praised for its user-friendly interface, great deliverability, and excellent customer support, making it a favorite among many businesses. However, some users have found it to be more challenging to use compared to other tools.

GMass, a Gmail-based cold email tool, could be the right choice for you if you’re seeking a straightforward user experience with your Gmail account.

Woodpecker

Woodpecker

Woodpecker is a cold email marketing software that offers the following features:

  • Integration with Gmail and Outlook for total convenience
  • Personalized emails and follow-ups
  • Performance tracking
  • Automation and personalization features, such as setting reminders for manual tasks
  • LinkedIn integration
  • Woodpecker Calls (cold calling software)

Woodpecker’s entry-level plan costs $39 per month. This is the lowest tier of service offered by them. Users have highly recommended Woodpecker for creating cold email campaigns due to its:

  • Dependability
  • Ease of use
  • Customer service
  • Ongoing development

Additionally, Woodpecker has been praised for its reliable and speedy cold email delivery, ensuring that your messages reach their intended recipients.

Woodpecker stands as an excellent option for businesses in search of a reliable and advanced B2B cold emailing solution.

Lemlist

Lemlist

Lemlist, founded by Guillaume Moubeche in 2018, is a widely-used email tool that facilitates personalization of cold emails and other outreach activities, such as LinkedIn. With a focus on unique personalization options and creative outreach capabilities, Lemlist offers features such as custom fields, pause email sequences, and A/B testing.

The least expensive plan for Lemlist is $59 per month. Lemlist is highly recommended for those looking to personalize their cold emails and make their outreach efforts stand out from the competition.

Lemlist, a cold email software offering unique personalization options and creative outreach capabilities, might be just what your business needs.

Yesware

Yesware

Yesware is a sales prospecting tool that:

  • Integrates with Gmail and Outlook to enable personalized campaigns
  • Provides email engagement notifications
  • Offers customized email templates, allowing you to tailor your outreach for maximum impact.

Yesware offers various pricing plans starting at $19 per user per month, with a 14-day free trial available. However, it does not provide verification of email lists to ensure emails do not bounce.

Yesware, a sales prospecting tool that integrates with popular email platforms and offers personalization features, makes a strong contender in the cold email software market.

Overloop

Overloop

Overloop is a comprehensive lead generation and email automation solution that employs a credit-based system. It is a sales engagement platform that provides users with the ability to send personalized multi-channel outbound campaigns, including cold emails, LinkedIn automation, and phone calls.

In Overloop, the credit-based system operates by using credits to locate email addresses through the Email Finder feature. Every time you use the Email Finder and access an email address, 1 credit will be consumed. Additional credits can be acquired by purchasing a plan that includes a specified amount of Email Finder credits per user per month.

Businesses seeking a credit-based lead generation and email automation solution may find Overloop an excellent choice for automating outreach efforts, saving time, and generating more profile-based leads.

Gmelius

Gmelius

Gmelius is a premier email automation and collaboration solution designed for Gmail and Google Workspace. It facilitates team collaboration by providing features such as shared inboxes, shared Gmail labels, and visual Kanban boards, all while natively integrating with Google Workspace and other popular tools like Slack and Trello.

Gmelius offers a comprehensive suite of features, including email campaign setup with follow-ups, split testing, a powerful reporting system, the ability to filter users, and personalized email campaigns. The reporting system provides multiple data and indicators for email campaigns, such as delivery, open rates, link clicks and bounced emails. It has the capability to generate comprehensive insights along with in-depth analysis..

Gmelius could be your top choice if you’re on the hunt for an email automation and collaboration solution that integrates seamlessly with Gmail and Google Workspace, enhancing your team’s productivity and email campaign success.

Streak

Streak

Streak is a Customer Relationship Management platform that focuses on creating strong customer relationships. It also integrates directly with Gmail to make communication even more seamless. Some key features of Streak include:

  • Tracking email opens and link clicks
  • Scheduling emails to be sent at a later time
  • Creating personalized email templates
  • Managing contacts
  • Tracking deals and pipelines
  • Collaborating with team members

All of these features are available within Gmail, making it easy to stay organized and efficient in your customer interactions.

Streak provides various pricing plans according to the number of users on your team. The plans start at $15 per user per month and go up to $49 per user per month for the Pro plan. Additionally, they offer a Free plan with limited features.

Businesses seeking a CRM platform that integrates with Gmail for managing sales funnels and cold emailing might find Streak a powerful option. It simplifies the sales process and boosts team collaboration.

SalesHandy

SalesHandy

SalesHandy is a versatile tool for sending cold emails and engaging with leads. Founded by Dhruv Patel in 2015, SalesHandy offers a user-friendly interface, integration with Gmail, Zapier integration, CRM connections, mail merge functionality, and cost-effective pricing options.

The initial cost for SalesHandy is $36/month. Users have applauded its powerful yet user-friendly features, with some claiming they would not use any other CRM system. In addition, SalesHandy’s integration with Gmail has been highly praised.

SalesHandy could be an excellent choice if you require a versatile tool for sending cold emails and engaging with leads. It can help streamline your sales process and enhance your outreach efforts.

Klenty

Klenty

Klenty is a sales engagement platform that provides users with the ability to:

  • Send personalized email and automated follow-up messages
  • Use Liquid Templates for personalization
  • Record and incorporate videos into messages
  • Conduct A/B testing
  • Use Klenty’s Scoring Mechanism to identify the prospects who have interacted the most

This provides an informative representation of how engaged they are.

Klenty’s pricing begins at $50 per account per month. Businesses seeking a sales engagement platform with email and follow-up automation capabilities might find Klenty a strong contender for improving outreach success.

MailRush.io

MailRush.io

MailRush.io is a comprehensive prospecting and cold outreach solution that focuses on providing personalized cold emails for marketing campaigns. It enables users to:

  • Send personalized cold emails for marketing campaigns
  • Track emails
  • Use mail merge
  • Access CRM capabilities directly within the Gmail interface.

Users of MailRush.io have praised the platform’s:

  • growth and development
  • impressive reporting features
  • in-depth understanding of team sequences
  • benefits of multichannel sequences

Consider MailRush.io if you’re in the market for a sophisticated and advanced cold email platform.

How to Maximize the Effectiveness of Your Cold Email Campaigns

How to Maximize the Effectiveness of Your Cold Email Campaigns

Having explored the top cold email software options, the next step is to enhance the effectiveness of your campaigns. First, ensure that your emails are personalized and relevant, with a clear call-to-action. This will increase the likelihood of your recipients engaging with your message and taking the desired action.

Second, don’t be afraid to test different approaches to your cold emails. A/B testing different subject lines, email formats, and messaging can help you identify which strategies resonate most with your target audience. By continually refining your approach, you’ll improve the performance of your campaigns and generate better results.

Next, don’t underestimate the power of follow-up emails. Many prospects may not respond to your initial email, but a well-timed and personalized follow-up can make all the difference. Use your chosen cold email software to automate follow-ups and ensure that you’re consistently engaging with your leads.

Lastly, remember to monitor your cold email campaigns’ performance and key metrics like open rate, bounce rate, and conversion rate. This will help you identify areas for improvement and ensure that your cold outreach campaigns are as effective as possible.

Integrating Cold Email Software with Other Marketing Tools

Integrating Cold Email Software with Other Marketing Tools

Blending your cold email software with other marketing tools can forge a unified marketing strategy and streamline the experience for your sales team. For example, integrating your cold email software with CRM platforms such as Pipedrive, HubSpot, and Salesforce can help your team access data from multiple sources in one location and automate processes.

Integration with other tools, such as Slack and Trello, can also improve team collaboration and streamline your sales and marketing campaigns. By creating a unified marketing ecosystem, you can ensure that your team has all the necessary information and resources at their fingertips for maximum productivity and success.

When selecting cold email software, considering the available integrations and their potential to enrich your overall marketing strategy is crucial. By selecting software that integrates seamlessly with your existing tools, you can create a cohesive and efficient marketing process that drives results.

Legal and Ethical Considerations in Cold Emailing

Legal and Ethical Considerations in Cold Emailing

Awareness of legal and ethical considerations is crucial when using cold email software for outreach campaigns. Ensure that all applicable legal requirements are met, such as providing an opt-out option and not using false or misleading information in your emails. Failure to comply with regulations could result in hefty fines, up to $43,000 in the US and €20 million in the EU.

Considering the ethical implications of your cold email campaigns is also important. Sending unsolicited emails can be seen as intrusive by some recipients, so it’s vital to approach your outreach with tact and professionalism. Focus on creating personalized, relevant, and valuable content that will resonate with your target audience and provide a positive experience for the recipient.

By keeping legal and ethical considerations in mind, your cold email campaigns will not only be more effective but also more likely to create long-lasting, positive relationships with your prospects.

Summary

In conclusion, finding the right cold email software is crucial for maximizing the effectiveness of your lead generation and sales efforts. By considering features such as personalization, automation, deliverability, and integrations, you can select the best cold email software for your business. Remember to also focus on maximizing the success of your campaigns by personalizing your emails, testing different approaches, automating follow-ups, and tracking your performance.

With the right cold email software and a cohesive marketing strategy, you can transform your cold outreach efforts and drive more leads, conversions, and revenue for your business. So, choose wisely, and start supercharging your cold email campaigns today!

Frequently Asked Questions

Which cold email software is best?

Yesware, Outreach, SalesLoft and Mailshake are among the best cold email software tools to consider in 2024.

What is a cold email software?

Cold email software is an automated tool that helps sales teams send personalized cold emails and follow-ups based on the prospect's buying behavior. It allows automation of sending emails and creating email sequences, and will detect replies from prospects and stop the email sequences when someone responds.

Is cold emailing illegal?

Cold emailing is not illegal in the US; however, it is subject to certain provisions set forth by the CAN-SPAM Act, such as including accurate information, your physical address, and an unsubscribe link.

Is cold emailing still effective?

Cold emailing is still an effective tool for B2B sales, with proper approach. It is one of the best channels to reach potential customers in 2021.

What are the benefits of using cold email software for lead generation and sales?

Cold email software enables businesses to more effectively and efficiently generate leads and make sales, with personalized messages that stand out in the recipient's inbox. Additionally, automation features save time and money.

About the author 

Nick Patrocky

Nick Patrocky is an entrepreneur who's used cold outreach to help build successful businesses. His agency has helped clients all around the world fill their sales calendars with qualified sales appointments. Nick’s main focus is using coldoutreach.com to help others build successful businesses leveraging cold outreach.

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