Instantly Cold Email Platform: An In-Depth Review

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Last Updated on April 24, 2024 by Nick Patrocky

Are you tired of underperforming cold email campaigns? In the ever-competitive world of email outreach, it’s crucial to find a tool that can deliver results. Instantly Cold Email AI, a powerful cold email automation solution, claims to be that tool. In this review, we’ll put Instantly Cold Email AI to the test and see if it lives up to the hype.

Key Takeaways

  1. Instantly AI is a cost-effective and scalable cold email automation tool with features such as unlimited mailbox capabilities, domain warm-up, A/Z testing, and more.
  2. Instantly AI offers customization options and integration with third party tools to enable users to optimize their workflows.
  3. Real world testing of Instantly AI has yielded impressive results in terms of email deliverability and open rates making it an attractive choice for businesses looking to optimize their outreach efforts.

Unveiling Instantly AI – The New Contender in Cold Email Automation

Unveiling Instantly AI – The New Contender in Cold Email Automation

Promising to transform outreach campaigns, Instantly AI is a cost-effective and scalable cold email automation tool. Its key features include unlimited mailbox capabilities, domain warm-up, and A/Z testing, making it a competitive option in the cold email software market.

One of the most significant innovations that set Instantly AI apart from its competitors is its ability to incorporate as many email accounts into campaigns under a single account. This is a game-changer for businesses that rely heavily on cold email marketing, as it allows them to expand their reach without worrying about sender reputation or spam folder issues. Instantly AI’s warm-up pool has over 200,000 real human accounts to maintain sending reputation and ensure emails are visible in recipients’ inboxes.

Instantly AI offers a Growth plan starting at $37 per month and a Hypergrowth plan that provides access to 125,000 emails per month, unlimited domain warm-up, A/Z testing capabilities, campaign analytics, and priority support. But is it really the best cold email software on the market? Let’s find out.

Setting Up Your Campaigns with Instantly AI

Setting Up Your Campaigns with Instantly AI

The user-friendly Campaign Builder makes campaign setup with Instantly AI straightforward and simple. The builder offers the ability to utilize variables, sequences, and smart scheduling to optimize deliverability and response rates. Personalization options are available through Instantly AI’s ‘AI Prompts’ feature, ensuring that your cold emails stand out in recipients’ inboxes.

Also, the smart scheduling feature uses AI algorithms to identify the best time to send emails to each recipient by analyzing open rates, response rates, and engagement patterns. Automated follow-up options are also available in Instantly AI’s campaign settings, streamlining your campaigns and improving response rates and conversions.

Navigating Instantly AI's User Interface

Navigating Instantly AIs User Interface

The design of Instantly AI’s user interface prioritizes usability and customization, catering to instantly users. While it may lack some advanced features and integrations, the interface makes it easy for users to set up and manage their campaigns. The platform offers features such as:

  1. Spintax
  2. BCC option
  3. Deliverability score
  4. Provider matching

This makes it the best cold email tool for cold emailing, versatile and user-friendly.

Instantly AI’s deliverability score tool evaluates the setup of the email (SPF, DKIM, etc.) and provides a deliverability score on a scale of 0 to 100. This helps users optimize their sending accounts and improve overall deliverability. The provider matching feature also enables you to send emails from your Gmail hosted emails to Gmail hosted recipients and utilize Outlook hosted domains to contact prospects using Outlook.

Despite its ease of use, Instantly AI does have some limitations when it comes to third-party integrations. However, its development team is continually working to improve the platform and offer the best tools for cold email marketing.

Feature Set and Usability

Feature Set and Usability

The comprehensive suite of features offered by Instantly AI makes it a user-friendly choice for cold email campaigns. With precise targeting, comprehensive campaign management, and the ability to scale and optimize email campaigns, Instantly AI is a powerful tool for businesses looking to improve their email outreach efforts.

One of Instantly AI’s best features is its email warm-up tool, which helps maintain sender reputation and avoid spam folders. The warm-up tool facilitates domain warming with advanced options such as:

  1. weekday-only warming
  2. marking a percentage of emails as ‘important’
  3. utilizing the ‘Read Emulation’ option to give the impression of human engagement with warm-up emails

Moreover, Instantly AI’s warm-up tool has not been affected by Google’s decision to discontinue support for email warm-up tools, ensuring its continued effectiveness.

To help users better understand cold email, Instantly AI offers a range of instructional material and a dedicated YouTube channel focused on the topic. This makes the platform not only powerful but also accessible to users of all experience levels.

Customization and Integration Capabilities

Customization and Integration Capabilities

Although Instantly AI offers customization options, its current limited third-party integrations might be a downside for some users. The platform does offer a Zapier integration and webhooks for more advanced automations, allowing users to connect with a variety of other tools and optimize their workflows.

Instantly AI’s Zapier integration offers advanced automation capabilities that enable users to streamline tasks and automate processes, such as creating personalized sales emails, sending follow-up messages, and generating personalized images. This integration allows Instantly AI to connect with popular third-party tools like OpenAI, Mem, Google Assistant, and Descript.

Real-World Testing of Instantly AI

Real World Testing of Instantly AI

Real-world testing shows that Instantly AI performs impressively, evidenced by high deliverability and open rates. This makes it a reliable choice for businesses looking to optimize their email outreach efforts. Instantly AI implements AI optimizations, automation, warm-up features, and ML algorithms to evaluate data and enhance campaigns, ensuring high email deliverability and maximizing the chances of emails arriving in recipients’ inboxes.

Regrettably, Instantly AI lacks an automated bounce management feature for cold email campaigns, hence users must manually download bounce data from each campaign and upload it. Despite this limitation, case studies and testimonials demonstrate the effectiveness of Instantly AI in real-world scenarios, showcasing its capabilities in supercharging email campaigns and helping users achieve impressive results.

Deliverability and Open Rates

Deliverability and Open Rates

The warm-up tool of Instantly AI, along with its AI-driven optimizations, contribute significantly to maintaining impressive deliverability and open rates. The email warm-up tool is an automated solution that enhances email deliverability and open rates by avoiding spam folders and optimizing sender reputation through positive email engagements.

Additionally, the tool verifies the SPF and DKIM for multiple domains, checking for any discrepancies and providing insights and statistics to modify the warm-up strategy. This attention to detail ensures that Instantly AI users can enjoy high deliverability rates and open rates for their cold email campaigns.

Response Management and Follow-Ups

Response Management and Follow Ups

With its response management and follow-up features, Instantly AI simplifies the process of engaging with leads and closing deals efficiently. The platform’s AI-powered cold email campaign management improves email deliverability and response rates, assisting users in crafting and managing successful cold email campaigns.

Instantly AI offers a range of follow-up options, including:

  1. Customizing schedules for each prospect
  2. Automated email follow-ups
  3. Setting reminders for follow-up emails
  4. Snooze options
  5. Automated follow-ups based on AI-powered lead categorization

These features enable users to manage their email campaigns effectively, leading to improved response rates and increased conversions.

Is Instantly AI the Ultimate Cold Email Solution?

Is Instantly AI the Ultimate Cold Email Solution

Our review indicates that Instantly AI is a potent cold email solution, focusing on deliverability, scalability, and ease of use, thus making it a compelling choice for businesses aiming to optimize their email outreach initiatives. However, the platform’s limited third-party integrations should be noted, and it may not meet everyone’s requirements.

Nonetheless, Instantly AI’s unique features, such as the ability to add unlimited email accounts and its warm-up tool, make it an attractive option for businesses that rely heavily on cold email marketing. Its performance in real-world testing, along with its affordable pricing, solidifies its position as a strong contender in the cold email software market.


In conclusion, Instantly AI is a robust cold email automation tool that offers a range of features to help businesses optimize their outreach campaigns. While it may not be the perfect solution for everyone, its focus on deliverability, scalability, and ease of use makes it a strong option for businesses seeking to improve their cold email marketing efforts. If you’re looking for a powerful tool to supercharge your email campaigns, Instantly AI is worth considering.

Frequently Asked Questions

What makes Instantly AI unique compared to other cold email tools?

Instantly AI provides an unparalleled ability to leverage multiple email accounts with a single account, making it stand out among other cold email tools.

How does Instantly AI ensure high deliverability and open rates?

Instantly AI ensures high deliverability and open rates through its warm-up tool and AI-driven optimizations.

Can I integrate Instantly AI with third-party tools?

Yes, Instantly AI can be integrated with third-party tools through Zapier integration and webhooks.

Does Instantly AI offer automated follow-up options?

Yes, Instantly AI offers automated follow-up options such as email reminders, automated emails, and AI-powered lead categorization.

How user-friendly is Instantly AI's interface?

Instantly AI's interface is highly user-friendly, offering customization options and an easy setup process for campaigns.

About the author 

Nick Patrocky

Nick Patrocky is an online entrepreneur who's used cold outreach to help build multiple successful businesses. His agency has helped clients all around the world fill their sales calendars with qualified sales appointments. Nick’s main focus is using to help others build successful businesses leveraging cold outreach.

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