Microsoft Clarity
- Free & Open source click tracking, session recording, & heat mapping software for websites.
- This software can see what people do on your landing page.
Why you should be using it
- You can see where people stop scrolling and read the most
- You can see what FAQ accordions they open and read
- You can see where they click
- You can see how much of your VSL they watched or where they dropped off.
- You can see what other pages of your site they visit.
- You want to use this data to improve your cold outreach machine.
  - If many prospects leave on your site's same section, improve or change it.
  - If a specific FAQ gets clicked a lot, reorder it or break that FAQ into its own section.
  - If your VSL loses people at a certain timestamp, you know where to improve it.

Action Items

Install Microsoft Clarity or similar software on your site so that you can see what people are doing.

Lesson #7: Landing Page X-ray Vision