Uncover the Secrets of Successful Cold Outreach

why We're Different?

Unbiased. Unfiltered. Proven Cold Outreach That Works.

We're not here to sell you software. We're here to reveal what really drives results. Our research-first approach gives you only the top-performing tactics, backed by real-world testing and free from any sales agenda.

The Backstory

It was 2020, and the world was shutting down. Practically overnight, I watched my entire UX/UI freelancing business collapse. One by one, clients dropped off, and my income hit zero. Suddenly, I was staring down the very real possibility of losing my apartment. Bills piled up. And with no money, no audience, and no one knocking on my door with opportunities, I was desperate

I knew one thing: I couldn’t wait for some “miracle” to come along and save me. I had to figure out how to reach people, get clients fast, and get them to say “Yes” to my services. But all the traditional routes—job boards, referrals, you name it—had dried up. I was out of time and out of options.

From Desperation to Inspiration

Then, in the middle of what felt like the lowest point of my life, I met an entrepreneur that had sold his company for 8-figures, who changed everything. This guy had this way of seeing opportunity where everyone else saw obstacles. He became my mentor and helped me reframe my entire approach to outreach.

He taught me one key principle that made it all click: “Cold outreach only works if you create value first.”

This was it—the missing piece I hadn’t seen before. It wasn’t about spamming people or pushing offers. I needed to lead with value, show people how I could help them before asking for anything in return. That was the only way to make a real impact. And with that epiphany, “value-engineered cold outreach” was born—a new approach where every interaction started with value and connection.

Armed with this insight, I went all in, determined to turn this into something that could save my freelancing business. It was finally something I had control over. I poured my energy into practicing and refining it, testing every line, and putting value first.

Discovering the Potential of Cold Outreach

Before long, this “value-engineered” cold outreach approach not only saved my freelancing business but helped me realize that I wasn’t the only one who needed it. After each project, clients would come to me with the same question: “Okay, I’ve got this new site or product—how do I get people to use it?” And guess what? They didn’t have the budgets for paid ads, social media was too slow, and SEO wasn’t cutting it.

So, I started teaching clients what I’d learned. And their results blew them (and me) away. Clients were landing deals, building connections, and making sales—all through cold outreach. I was hooked, totally obsessed with how much potential it had, and I wanted to know everything about it.

Then, I thought of an old friend, Phil, who had been with me on my entrepreneurial journey since we were both 18. He had given me the book Think & Grow Rich, and it sparked our drive to build something big. Phil had spent years in sales, battling through what worked and what didn’t, and he, too, was done with the “old way” of doing things. I reached out, shared my idea, and we had a crazy thought: Why not go all-in on building the most powerful cold outreach research company on the planet?

Together, we decided to build coldoutreach.com to document and share everything we were learning. We took on the role of the “reporter,” inspired by Napoleon Hill, to uncover the hidden secrets of cold outreach and share them with anyone who relied on it to make a living.

Building the Value-Engineered Blueprint

With my mentor’s guidance and Phil’s support, we turned “value-engineered cold outreach” into a structured system. This wasn’t just theory anymore; it was a framework we could teach others. Every step was designed to connect, offer something useful, and only then make the ask.

And it worked. This approach eventually led us to own the domain coldoutreach.com, solidifying our mission and positioning us as the trusted source for value-driven cold outreach. But even better? Others were starting to see real results too.