Mastering Sales Development: Tito Bohrt on Outbound Marketing, AI, and Revenue Optimization
Join us as we dive deep with Tito Bohrt, a six-time sales development leader and the CEO of AltiSales. Tito shares his extensive knowledge on cold outreach, what makes a winning campaign, and the future of AI in sales. From his beginnings, dropping out of college to start a sales agency, to running world-class SDR teams, Tito provides invaluable insights on data-driven strategies and optimizing sales processes. Discover how the right targeting, understanding buyer psychology, and effective use of AI can transform your sales approach. This episode is essential for anyone looking to elevate their sales game and learn from one of the industry’s top voices.
00:00 Introduction to Tito Bohrt
01:03 Tito's Early Career and First Steps in Sales
02:47 Lessons from a Mentor and Building a Remote Team
05:58 Targeting the Right Accounts in Outbound Marketing
08:08 Crafting Effective Outreach Strategies
22:05 The Importance of Metrics and Efficiency in Sales
33:27 Understanding the Importance of Buying Decisions
34:02 Evaluating the Impact of Potential Solutions
34:46 Navigating the Buyer's Journey
38:02 The Role of AI in Sales and Outreach
39:38 Human Touch vs. AI in Sales
54:39 Future of Sales Development and Incentives
58:02 Conclusion and Final Thoughts
November 28, 2024