What if you could increase your success rate by acting a little like a psychic?

No crystal balls needed. 🔮

It's all about understanding your prospects' minds and tapping into something called confirmation bias.

The Power of Confirmation Bias

Confirmation bias is a fancy term for a simple idea: we all like to feel good about our past decisions.

We search for reasons to believe we made the right choices.

If your outreach challenges their decisions, you'll lose them before you even begin.

Instead, aim to boost their confidence in their choices while offering your solution.

Step into Their Shoes

Imagine you're wearing the shoes of your potential customer.

You've invested time, energy, and money into getting where you are.

Now, someone comes along and tells you something you've done is wrong.

Not cool, right? (You'd probably be thinking "f*ck you buddy")

Instead, show how your product or service can amplify their decisions.

For instance, if you're selling marketing software, don't say, "Your current tools are outdated." Instead, say, "I see you're using [X tool]. That's a smart choice for [specific reason]. With our software, you can take that strategy to the next level and achieve even more." (make this better but you get the idea)

Predicting Problems Like a Psychic

Another strategy is to anticipate the problems your ideal customers will face.

Think about common issues. 

Then, address those in your outreach.

It's like you’re reading their minds, and it grabs their attention.

Let's say you're offering startup funding consulting services. You could start with, "Many startup founders I've talked to worry about raising funds during this tech slump. Are you in the same boat?" 

This approach shows you understand their world and have solutions ready.

Speaking Their Language

Now, let's talk about language.

Imagine you're explaining your product to a friend over coffee. ☕

Would you use big, complex words? Probably not.

Use short sentences & everyday language.

Instead of saying, "Our bespoke software solution is designed to enhance your operational efficiencies," you could say, "Our software helps you work faster and save money."

See the difference?

The second sentence is straightforward and engaging.

Be Conversational and Engaging

If your message feels like a cookie-cutter template, you’ll lose your prospects right away.🍪

Staying conversational is the best way to avoid this.

People want to feel like you’re talking to them, not at them.

Speak like you would in a casual conversation. Add a touch of humor and sprinkle in some anecdotes. This makes your message more relatable and memorable. 

People remember stories and humor. It makes them think, “Hey, this person gets me.”

Show Empathy

Remember, everyone is a bit of a narcissist.

This self-absorption is what allows us to feel empathy in the first place.

Recognize that your prospects are focused on their own world. 🌎

Show that you understand that and genuinely want to help.  

It builds trust and makes them more likely to listen to what you have to say.

Call to Action

Finally, end with a clear call to action.

Don’t leave them hanging, wondering what to do next.

Be direct.

For example, "Let's schedule a quick chat." This gives them a clear next step.

Putting It All Together

Cold outreach doesn't have to feel like shouting into the void.

By acting like a psychic—understanding their needs, confirming their choices, and speaking their language—you can make your messages more compelling.

Remember, you're not just selling a product or service. You're offering a way to build on their past decisions and solve their problems.

That's the magic of acting like a psychic in cold outreach.